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I’ve tried a bunch of clays that either flake by noon or leave my scalp itchy, but this one holds strong all day and actually conditions the roots without irritation. The matte finish keeps it looking natural, not greasy.

The matte finish is exactly what I wanted—no shine even hours after I've been moving around all day. It keeps my frizz under control and my hair actually feels conditioned, not dried out like other clays I've tried.

Finally a clay that doesn't dry out my scalp by mid-day — the conditioning really shows and it keeps my thick hair in place without that stiff helmet feeling. Even the frizz stays put after being out in windy weather, and a tiny scoop is plenty for the whole day.